Storytelling to Strengthen Your Small Business

You are not selling a product or service, you are providing a solution to someone's problem. And your goal is to find the people with the problems that you can solve better than anyone else can. The key way to achieve this is to focus your attention on building relationships with your audience. You have to get to know them better, so they can get to know you better. This means telling your audience stories of people to whom they can relate, understanding the psychology of what motivates a person to take action, and staying in constant communication with target communities.

This also means understanding not just what social media platforms to use, but why and how. Storytelling is the best way to clearly demonstrate how you serve your customers, clients, and communities. And you don't have to be an expert marketer to do it. Rain Bennett teaches how to use simple video marketing tactics to quickly connect with your audience, evoke emotion, and drive them to action in this hands-on interactive storytelling workshop.

IN THIS WORKSHOP, YOU WILL LEARN: · How to discover and deliver YOUR story · What mistakes to avoid with video storytelling · How to create compelling videos without expensive equipment Rain Bennett is your presenter. Learn more about Rain here. rainbennett.com

These workshops are sponsored in part by a partnership with the Washington/Beaufort County Chamber of Commerce.