Social Media Certification - Part One
A two-day, 12 hour class about managing professional social media when it is your job to manage social media. Topics include: • Defining the perfect customer and the desired result • Map1: the social media marketing space • There is no “on THE internet;” there is only “on YOUR internet.” • Social site characteristics • Content creation and curation • Improve your image(s) Participants who complete the class will; • Understand how to reach their ideal customer and achieve their business goals using social media marketing. • Recognize the common features across all social platforms, as well as how to create, manage and distribute content on a sustainable basis. • See the value of images in their marketing material and know how to create better images and video. • Develop a preliminary social media marketing plan, including a policy identifying the voice of the business on social platforms. Prerequisite: Fundamental skill using FaceBook, Twitter, LinkedIn, and understanding of Instagram, Snapchat, blogging and YouTube.
Speaker(s): Martin Brossman
Co-Sponsor(s): Washington/Beaufort Co Chamber of Commerce
Part One of a two part series. Class will break for lunch. Please bring your favorite device for wireless internet access (smartphone, hand held devices, laptops)
Fee: No Cost