The World of Marketing Session 1

In the course, participants are introduced to the concept of marketing elements and develop an understanding of pertinent decisions to be made for business positioning, strategy, and environmental framework. Participants acquire in-depth understanding of marketing decision making comprising activities involved in developing the right goods or services for the firms’ customers, involving package designs, brands, trademarks, warranties, product life cycles, and new product development. Course Objectives • Understand benchmarking, brand equity, and customer satisfaction.

• Understand environmental scanning, event marketing, and integrated marketing • Understand the impact of product, place, promotion, and pricing