SYN(HER)GY Night: Building Your Personal Brand: Marketing Yourself Makes a Difference

This is in conjunction with our celebration of National Small Business Week. Brand Matters, for You and Your Business: This unique dual session will feature two presenters who will help you explore and optimize your personal and business brand. Your Business Brand | Fay Horwitt | Founder of HUSTLE Winston-Salem Come ready to put your creative skills to work! Big corporate brands all make people feel something; so should yours. We will kick off the evening with a fun, interactive experience that will help you identify and/or refine a brand identity that will fuel your connection to potential and future customers. Your Personal Brand | Nanyamka Farrelly | Marketing, Communications, and Leadership Consultant “Do I really need to smile? Should I post ‘that’ online? How can I build a brand and still be authentic?” All of us have a personal brand, whether or not we realize it. What you say, what you do and how you show up – both in person and online – are part of your brand. You have the power to shape how the world sees you. But you must be intentional to build your brand so that it works for you. Learn the foundation for personal branding, how to maximize new and traditional media, and why consistency matters. Also, learn how to market your brand. This will be lively and interactive!

Speaker(s): Fay Horwitt and Nanyamka Farrelly

Co-Sponsor(s): SYN(HER)GY

Fee: No Cost