Managing Your Business Reputation

Explore your business’ service delivery as it relates to your customers. What are they saying about their experience with your company? Are the majority of comments raving testimonials or are they complaints? Who is listening to their communication: friends/family, business community, the internet via review sites or blogs? Learn how to effectively communicate your vision, mission and values to your customers. Additionally, what are the best ways to broadcast customer testimonials and to handle complaints? If online or in the media, what best way to act responsibly to make fine wine out of sour grapes?

Speaker(s): Brian Wright

Co-Sponsor(s): Better Business Bureau of Northwest North Carolina Winston Salem Chamber of Commerce

Fee: No Cost