Relationship Marketing

When a retail employee asks, "how can I help you?", the most common response is "I'm just looking." Consumers, whether B2C or B2B avoid transactional conversations, yet most B2B and B2C communications are grounded in transactional dialogue. During this session, you will review how transactional dialogue creates a barrier to trust and long term customer relationships. You will deep dive into human decision-making, communication, and perception to learn how to build meaningful and memorable relationships with clients, vendors, and employees (aka your new friends).

LEARNING OBJECTIVES

• Analyze how perceptions influence the decision-making process and impact relationships

• Apply the principles of emotional intelligence, interviewing, and influence into daily communication

• Apply Clicksuasion’s reTRUST framework to employee- customer-, and vendor-relationships