BYOB2: How to Find Your Customer

Trying to start or run a business without having solid intel about your prospective customer would be like trying to swim across the Atlantic hog-tied. (You'll either drown or be eaten by sharks.) You need to know more about your customers than your competitors... who they are, where they are, how many of them are out there, how you can reach them, how you might motivate them to try your product or services, and other data and insights.

Market research isn’t just for startups; it’s an important ongoing process for every business... big or small. The market has changed dramatically since the pandemic... and so have your customers. Do you know who they are now?

Classes will be held online through Zoom. There is no charge for attendees and all materials can be downloaded for free. You must pre-register to attend.

"Build Your Own Business. Be Your Own Boss." (BYOB2).

Who Should Attend:

• Entrepreneurs planning to start a business
• New and established business owners

Participants must have access to a reliable internet connection to attend.

What you will learn:

• up-to-date market analysis
• variety of market research tools and sources
• obtain data to test the feasibility of a new business
• identify and analyze your competition
• quantify the potential customers interested in your product or service

Why You Should Attend:

It's impossible to have a business without customers... or enough customers, or the right customers. Find out how to use the resources available to target your desired market.

Consider signing up now to attend all 9 BYOB2 sessions!

Note: Each one must be registered for individually.