Virtual Marketing Summit

Business success is fueled by strong marketing tactics, so join us for this fun and informative, full-day, online event where you will learn how to market with success!

9:30 am Sessions:

Blogging 101- Blogging is one of the easiest and most effective ways to form a connection with prospects and customers. It gives you the opportunity to create meaningful and relevant content that will help customers remember you, and it can be seen and shared online many times over. Blogging also helps establish you and your business as an “authority” on your topic and has the potential to drive massive amounts of traffic to your website.

How to Reach Your Customers- Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment, and differentiate between branding, advertising, and grassroots marketing. Explore the components of an effective marketing plan in this seminar.

11:00 am Sessions:

Growing Your Business With Instagram- Visuals play an increasingly important role in marketing - they appeal to customers and increase engagement. Therefore, Instagram is the perfect platform for a successful Internet marketing campaign. Whether you've tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business. And the good news is that it’s actually not as confusing as it initially may seem. Finally understand what Instagram is all about, putting you in a position to finally win with the free, online tool.

Website Do’s and Don’ts- Websites are as critical to your business as any other aspect. It’s how many customers find out about you and even form their first impressions. Explore what makes websites strong and effective versus frustrating and bland. Discover some of the most important trends and features that will be sure to set your website apart from the rest.

12:15-1:00pm Break for Lunch.

1:00pm Sessions:

Social Media Done Right- A picture is worth a thousand words- and if you do it right online, it might be worth a thousand customers, too. Create a unique marketing niche in social and online media by understanding which platforms are right for your business. You will get a step-by-step guide on how to implement social and online media successfully, and tips for maximizing your reach on these free and low-cost marketing platforms.

Hitting Your Target Market- Learn how to market yourself in a way that your customers will pay attention to. Zero in on customers who are most excited about your business and dive into why they choose to do business with you. Who are they, what do they want and where can you find them? Learning to identify these customers will make all the difference as you look to communicate your selling points and compete in an effective way.

2:30 Sessions:

Making an Offer They Can’t Refuse- Learn the art of selling your product, your service and yourself! Contrary to popular opinion, selling isn’t as much about gimmicks, presentations and sales speeches as it is about listening and getting to know what your customer really wants. Learn valuable skills on how to listen to the customer and communicate clearly the benefits of what you can offer them.

Telling Your Story to Engage and Inspire Customers- What makes your product or service unique and helps your business stand out? What is it about your business that connects with consumers or buyers? No matter where you sell, communicating your story is critical for success in local markets and for tapping into consumer demand for authenticity. Learn more about key components to include in your story and work to begin crafting or further honing your story.