AI for Small Businesses

This 1.5-hour class is designed to help marketers understand how artificial intelligence (AI) can improve their marketing efforts. AI has the power to transform how marketers engage with their customers and improve the effectiveness of marketing campaigns. This class will introduce you to the basic concepts of AI and how it can be applied to marketing. The class will cover the following topics: Introduction to AI in Marketing: This section will provide an overview of what AI is, its capabilities, and its limitations. We will discuss the different types of AI and how they can be applied to marketing. Understanding Customer Behavior: In this section, we will discuss how AI can be used to understand customer behavior, including their preferences, buying habits, and pain points. We will also look at how AI can help marketers personalize their marketing efforts to improve customer engagement. Improving Marketing Campaigns with AI: This section will cover how AI can be used to improve marketing campaigns, from identifying the best channels to use to optimizing ad copy and targeting. We will also discuss how AI can help marketers measure the success of their campaigns and make data-driven decisions. Ethical Considerations of AI in Marketing: As with any new technology, there are ethical considerations to be made when implementing AI in marketing. This section will discuss these considerations and how to ensure that your marketing is using AI in an ethical and responsible manner. By the end of the class, you will have a basic understanding of what AI is and how it can be used to improve your marketing efforts. You will also learn practical tips and tools for implementing AI in your marketing campaigns and how to do so in an ethical and responsible way. Whether you are a seasoned marketer or just starting out, this class will provide you with the knowledge and tools you need to leverage the power of AI for better customer engagement and marketing success.

Speaker(s): Dr. Jonathan Thill

Co-Sponsor(s):

Zoom link to be sent to registered participants.

Fee: No Cost