Pricing My Product - ONLINE

Consumers are willing to buy a beer from a grocery store for $6 and are willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s personal perception, and the customer’s environment have an impact on how items are priced. At Pricing My Product, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy. LOs • Understand how consumers perceive prices • Develop a pricing strategy for products/services • Apply psychology and persuasion to a marketing strategy immediately following the workshop

Speaker(s): Michael Barbera, Clicksuasion Labs

Fee: No Cost