Marketing: Keeping your Customers

Excellent for start-ups and a great refresher for existing small businesses! Learn marketing, selling and customer experience strategies to win over and keep your customers. During this comprehensive seminar you will: discover how to most effectively and efficiently use the many marketing tools available; gain insight to understand and reach your customer; analyze your industry and business environment; differentiate between branding, advertising, and grassroots marketing techniques; and explore the components of an effective small business marketing plan.

Speaker(s): Deborah Kania, Small Business Center Director

Fee: No Cost