Finding Your Customers: Marketing in Small Business

Discover how to analyze your market potential and identify potential customers by using free and reliable information resources, including demographic information, marketing forecasts, and social media. How to Find Your Customers shows you ways to find vital information about your market without paying for high-priced market research. The information in this workshop is organized to help you fit it neatly into your overall business and marketing plan. The presenter is our own SBC Director, Deborah Kania has over twenty years of experience providing no-cost and low-cost ways for entrepreneurs and small businesses to maximize their resources.

Speaker(s): Deborah Kania, Small Business Center Director at Craven Community College

Fee: No Cost