Small Business Email Marketing: A Crash Course

Small Business Email Marketing: A Crash Course is a hands-on workshop where small business owners will learn tips, techniques, and strategies to guide them through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. In this workshop, you will: • Design a custom email template • Create stand out subject lines and creative content • Grow and segment your list • Measure your marketing and analyze your results

Speaker(s): Melanie Diehl, Your Social Media Gal

Attendees must have a Constant Contact account for the workshop. If you currently have an account, great! If not, you may start a free demo account here: bit.ly/CTCT4U, at least 24 hours prior to the workshop. IMPORTANT: as soon as the new account is opened, a verification email will come to the email address used when opening the account. This verification must be completed ASAP in order for you to send the email campaign during the session. Additionally, attendees are strongly encouraged to: *update your Constant Contact account settings with a mailing address and a phone number prior to the workshop *bring a list of at least 5 email addresses to send your campaign to during the workshop *bring your company logo in jpeg format on a zip drive (if using campus computers, or saved to your laptop if using your own equipment).

Fee: No Cost