Generational Marketing: One size doesn't fit all

Seeking to attract customers across generations? In today’s marketing era, honing in on your ability to understand and predict a generation’s particular attitudes, desires, preferences and buying behaviors is critical. Heard about the silent generation, baby boomers, gen x, gen y, and millennials? Discover the unique buying characteristics of these groups and how it translates to building an effective marketing strategy.

Speaker(s): Michael Moore

Please log-in early to allow yourself set-up time. This session will be streamed using WebEx.

Fee: No Cost