Creating a Meaningful Brand, SBX 8015-501

To create a meaningful and lasting "brand" it's important to understand your brand, define it and live it as a "lifestyle." Your "brand" is more than the name of your company, logo or colors of your logo, it's differentiating your "brand" from your competitors by creating expectations in the mind of your consumers of "trust, affection, loyalty and brand recognition." More importantly, creating a meaningful brand requires engaging your customers through positive customer experiences to build awareness about your brand and a following of loyal customers. We will assist you in building your brand strategy and identity.

Speaker(s): Krystal Harrell

- Pre-registration required. Please register online now or call 704-330-4223 to register for this free offering. Parking is available next door at parking deck. - For the latest emergency information (including campus closings/inclement weather) please call 704.330-6888 (24 hours)

Fee: No Cost