Food Truck Business School (Part 2) - Market Research, Selling Options and Marketing Strategies

Discussion includes the basics of market research, validating that your food truck concept is needed and can sustain itself in the area, initial research and development ideas to help build out your menu options, creating a selling strategy, most common locations for food trucks to sell (like breweries, food truck rodeos, festivals, and markets) and the pros and cons of each, and a realistic look at the process to get into these locations. ● Customers outreach - common marketing strategies to get the word out about your food truck, basis digital presence (like website and/or social channels), and some light work around identifying ideal customers for your food truck concept

Speaker(s): Jill Willett

Co-Sponsor(s):

Fee: No Cost