Selling Your Products and Services Online - Part 2 (Online)

This is a three-part webinar series that is designed to help businesses sell online, either as a startup or as a business that is already selling online and wants or needs to improve their online performance. For all businesses selling online, they have to create visibility for their business, brand, product, service or other offering. It is not enough for a business to have a website out on the internet as the consumer is not going to be able to find the business unless they have considerable visibility. It is critical that there be a system in place that is designed to bring the online consumer to the business and that once that consumer finds the business, they are presented with sales information that informs them about what the business has to offer and how the consumer can take advantage of what is being offered. The consumer has to then be "nurtured" to the point where, if they haven't purchased something already, they will be more likely to buy from that business when they're ready and if they have already purchased something, they will be more likely to want to buy something else from that business. This three-part webinar series discusses the three main components that make up this system: (1) traffic, (2) sales pitches, and (3) follow up email communications. In this second of this three-part series, we discuss "ONLINE SALES PITCHES". In this webinar, we look at how we "talk" to the consumer and the methods used to most effectively communicate what we're wanting to sell to them. We look at "sales funnels" and how they're used to create opportunities to capture leads or generate sales throughout the process of "selling" to the consumer. We look at the use of what are called "lead magnets" as a means of capturing consumer email addresses for further follow up and marketing. We look at how "sales funnels" are "built" using a specific "platform" that makes it really easy for a small business to get up and running with their online selling efforts and explore the many ways that these funnels can be used to create productive results for the business.

Speaker(s): Dr. Arlene Battishill

If you plan to attend all 3 sessions, you will need to register for each one separately.

Fee: No Cost