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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    

On Demand

On Demand, available until June 30
Topic: Start-up Assistance
Buying a Business is a comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements.
On Demand, available until June 30
Topic: Start-up Assistance
Every new venture has to work the complex decision of what legal structure to choose for the business. This course breaks down this decision into its essential characteristics simplifying the decision making process. An in-depth discussion is presented about the pros and cons of structures such as the sole proprietorship, partnership, “c” or “s” corporation, and the limited liability company (LLC).
Speaker: Small BizU
On Demand, available until June 30
Topic: Start-up Assistance
Get advice and strategies from leading entrepreneurs concerning what it really takes to start a new venture. “Starting A New Business” moves through the important tasks of building a strong foundation for a business to the more tactical aspects like marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, and how to find out what licenses and regulations may apply. More than 50 resources provided.
Speaker: Small BizU
On Demand, available until June 30
Topic: Start-up Assistance
This ten-part course walks you through the details and tactics of creating a comprehensive business plan while helping you avoid planning mistakes that plague most businesses. As an added bonus, this course comes with Active plans Business Planning Software, which helps you create a plan narrative and financial projections through a simple step-by-step approach.
Speaker: Small BizU
On Demand, available until June 30
Topic: Financing
This course details the exact steps necessary to prepare a comprehensive loan package request. Typical loan forms and requirements are explained and included. This course concentrates on what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business.
Speaker: Small BizU
On Demand, available until June 30
Topic: Financing
Gain comprehensive tactics of raising money for small business formation. The course examines the sources of available capital and provides an overview of the difference between debt and equity. Learn financial terms and tactics necessary to successfully identify and secure money for a new business venture.
Speaker: Small BizU
On Demand, available until June 30
Topic: Financing
Examine the peculiar nature of investment capital. The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors as well as tools for completing the fund-raising process. Special focus is given to the federal and state laws that govern the capital and securities process.
Speaker: Small BizU
On Demand, available until June 30
Topic: Business Accounting and Budget
Run your own virtual bookstore and coffee bar to see how money moves in and out of a business while learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business. Without using any accounting jargon, the course demonstrates how to keep score in a business through a simple scorecard approach.
Speaker: Small BizU
On Demand, available until June 30
Topic: Business Accounting and Budget
Financial projections are a collection of statements that present a numerical model of your business. Learn to create a projected income statement, cash flow statement, balance sheet, and breakeven point analysis. Understand what financial projections are and what comprises a good set of projections.
Speaker: Small BizU
On Demand, available until June 30
Topic: Marketing and Sales
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy to implement tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to any growing business.
Speaker: Small BizU
On Demand, available until June 30
Topic: Marketing and Sales
Any entrepreneur should want to know as much as possible about their market. This course provides the guidance and resources necessary to develop a working knowledge.
Speaker: Small BizU
On Demand, available until June 30
Topic: Marketing and Sales
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the “5Ps”-Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar.
Speaker: Small BizU
On Demand, available until June 30
Topic: Marketing and Sales
Pricing is the moment of truth. All marketing comes to focus in the pricing decision. Yet, pricing is one of the least understood of all the activities in marketing. From the fundamentals of pricing to advanced discussions on psychological theories focused on pricing formulation, this course is essential to anyone responsible for making the price decision.
Speaker: Small BizU
On Demand, available until June 30
Topic: Marketing and Sales
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn to set an advertising budget, why it’s better to run two smaller ads than one larger one, correctly position your product, and how to best design an effective marketing message. This course also presents an overview of public relations tactics and internet marketing practices.
Speaker: Small BizU
On Demand, available until June 30
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

May

Wednesday, May 31, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
In this workshop, you will learn the importance of Social Media for business marketing. We will cover Facebook™, Instagram™, Twitter™, and Pinterest™, and their use to market your business. We will also cover scheduling a Facebook post, reading and interpreting Facebook analytics, how to boost a post, and how much time to spend on Social Media. Sponsored by the Toe River Arts Council and Mayland SBC!
Speaker: LeBelle

June

Thursday, June 01, 2017 1:00 PM to 3:00 PM
Topic: Financing
In this class, Mayland Small Business Center Director, Allen Cook, will discuss sources of small business financing and strategies to obtain funds for your business or startup. Explore the advantages and disadvantages of the different types of funding sources. Discover the keys to financing success
Speaker: Cook
Monday, June 05, 2017 5:30 PM to 8:30 PM
Topic: Business Accounting and Budget
In this class, you'll discover everything from setting up QuickBooks to handling money in, money out, banking, payroll, and much more. If you would like to use QuickBooks for your business, this seminar series is a great starting point. Computers with QuickBooks will provided.
Speaker: Sisk-Morris
Tuesday, June 06, 2017 5:30 PM to 8:30 PM
Topic: Start-up Assistance
What kinds of new businesses have the greatest potential in this area? We will look at data on existing businesses with a further objective of identifying opportunities for new businesses and growth opportunities for existing businesses.
Speaker: Branch
Wednesday, June 07, 2017 5:30 PM to 8:30 PM
Topic: Business Accounting and Budget
In this class, you'll discover everything from setting up QuickBooks to handling money in, money out, banking, payroll, and much more. If you would like to use QuickBooks for your business, this seminar series is a great starting point. Computers with QuickBooks will provided.
Speaker: Sisk-Morris
Thursday, June 08, 2017 2:00 PM to 4:30 PM
Topic: Customer Relations
Discover a variety of market research tools that will give you critical information about your industry and customers. Find the data you need to test the feasibility of a new business. Learn how to perform a competitive analysis and determine your target market.
Speaker: Cook
Monday, June 12, 2017 5:30 PM to 8:30 PM
Topic: Business Accounting and Budget
In this class, you'll discover everything from setting up QuickBooks to handling money in, money out, banking, payroll, and much more. If you would like to use QuickBooks for your business, this seminar series is a great starting point. Computers with QuickBooks will provided.
Speaker: Sisk-Morris
Wednesday, June 14, 2017 12:00 PM to 1:00 PM
Topic: Marketing and Sales
Everyone Welcome! Enjoy free lunch while learning business building tactics. Sponsored by the Western Women's Business Center, Mitchell County Chamber of Commerce, and Mayland SBC! Location to be determined
Speaker: Snider
Wednesday, June 14, 2017 5:30 PM to 8:30 PM
Topic: Business Accounting and Budget
In this class, you'll discover everything from setting up QuickBooks to handling money in, money out, banking, payroll, and much more. If you would like to use QuickBooks for your business, this seminar series is a great starting point. Computers with QuickBooks will provided.
Speaker: Sisk-Morris
Wednesday, June 14, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Our mountain region is a vacation destination. TripAdvisor provides reviews and rankings of travel related topics such as restaurants, lodging, entertainment, arts related, and local attractions. This seminar will help you look at the advantages of being on TripAdvisor and how it can grow your studio business when managed correctly. Sponsored by the Toe River Arts Council and the Mayland Small Business Center!
Speaker: LaBelle
Tuesday, June 20, 2017 1:00 PM to 4:00 PM
Topic: Start-up Assistance
A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan, and steps for making the process easy. This seminar is designed for new and established business owners.
Speaker: Cook
Tuesday, June 20, 2017 5:30 PM to 7:00 PM
Topic: Marketing and Sales
A Facebook business page is a great tool to connect and interact with new and potential customers. Learn how it works and what is needed to build the perfect Facebook Business page. Return for part two to build or optimize your Facebook Business page.
Speaker: Morris
Tuesday, June 20, 2017 7:00 PM to 8:00 PM
Topic: Marketing and Sales
Learn how Instagram and Snapchat can benefit your small business. Find out the customer profiles of typical Instagram/Snapchat users and how they may relate to your business. Get the basics in this one hour class.
Speaker: Morris
Thursday, June 22, 2017 5:30 PM to 7:00 PM
Topic: Marketing and Sales
Attend part one of this series to gather all that’s needed to construct the perfect Facebook business page and then let our professionals help you to build it! Already have a Facebook business page? Let us help you optimize it! Bring your own computer or log into one of ours. Prepare to interact with your customers!
Speaker: Morris

July

Thursday, July 06, 2017 5:30 PM to 7:30 PM
Topic: Tax Planning
There are many personal and business expenses which are tax-deductible that most people do not know about. What are these expenses and how can you use them to reduce your Federal and State income tax bill? We will discuss these expenses, how to track them, and where to record them for tax purposes.
Speaker: Branch
Monday, July 10, 2017 5:30 PM to 7:30 PM
Topic: Managing a Business
Whether you are a startup or established business, there are five tips that are critical to your success. Learn how to put these strategies to work in your small business. Leave the class knowing five tactics to build a strong foundation from which to grow.
Speaker: Collins
Tuesday, July 11, 2017 1:00 PM to 4:00 PM
Topic: Marketing and Sales
The business world is driven by relationships. Networking your new or growing business in a planned and strategic fashion can have a positive impact on success. Find out how to do it right.
Speaker: Snider
Tuesday, July 11, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Being able to distinguish yourself from your competition is an essential skill for every creative entrepreneur. Learn how to identify what makes your arts/crafts unique and build your business brand around it. Come to the beautiful Yancey Learning Center in Burnsville and "set yourself apart!" Sponsored by the Toe River Arts Council and the Mayland Small Business Center!
Speaker: Snider
Wednesday, July 12, 2017 12:00 PM to 1:00 PM
Topic: Not Set
Get inspired and informed during your lunch hour as we hear how a local business found success in Mitchell County. Gain insight from an entrepreneur's point of view. Sponsored by Mitchell County Chamber of Commerce and Mayland SBC! Location to be determined.
Thursday, July 13, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
In this era of online sales, taking digital photos to market your product/service is crucial to sales. This class will equip students with tips and strategies for taking professional looking digital photos for websites, social media, and business publications.
Speaker: Morris
Tuesday, July 18, 2017 2:30 PM to 4:30 PM
Topic: Business Accounting and Budget
Excel is a software program that allows users to organize, calculate, and format data using formulas. With an Excel spreadsheet a small business owner can simplify and manage their business finances. This seminar will give attendees an introductory knowledge of how use Excel in a small business setting.
Speaker: Anderson
Tuesday, July 18, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
EBay and Etsy are popular websites for selling a variety of items. This seminar will cover how to set up an account and build an online store at each site. Students will also learn best practices and tips to sell!
Speaker: Anderson
Wednesday, July 19, 2017 5:30 PM to 7:30 PM
Topic: Not Set
It is crucial that artists create great art and stay financially solvent. Join us to learn eight valuable secrets to build profits in your creative business. Sponsored by the Toe River Arts Council and the Mayland Small Business Center
Speaker: Collins
Thursday, July 20, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Video marketing is a great way for customers to connect to your business. Shooting a professional looking video to post on the web is a challenge. The seminar will give tips and strategies for producing videos that will help you connect your business with your customers.
Speaker: Morris
Tuesday, July 25, 2017 5:30 PM to 7:30 PM
Topic: Managing a Business
Gain an insightful overview of all the stages of business growth. Each attendee will do an evaluation of their current business to determine where it stands and growth potential. If you are just starting a new business, the principles in this class will help build a solid foundation
Speaker: Collins
Thursday, July 27, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Learn how to properly display your items to get the attention of prospective buyers. Cosponsored by TRAC, topics will include booth types, setting up, tent styles and recommendations, common show requirements, building displays that target your buyer, and the elements of a customer friendly booth. Held at the Yancey Learning Center in Burnsville a week before the Mount Mitchell Crafts Fair, this seminar will get you ready to sell.
Speaker: Styles

August

Tuesday, August 01, 2017 5:30 PM to 8:30 PM
Topic: Marketing and Sales
With average computer skills and a little help from our instructor, you can build your own business website using a free online program called WordPress. This three class series will teach do-it-yourself website building using the Mayland computers. Class one will introduce the website building process and notify students of items needed to build a marketable business webpage. In classes two and three, students will learn about search engine optimization as they work on their website under the guidance of the instructor. The goal of this series is for attendees to build a functional business website. This class series will fill up fast so sign up today!
Speaker: Wall
Thursday, August 03, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Learning the customer profile for each social media outlet will allow a business to strategically target their online marketing. This two hour seminar will look at the popular social media sites and outline the typical users. Does your customer Tweet, Facebook, Snapchat, Link, or Instagram? This seminar will help you figure it out!
Speaker: Morris
Tuesday, August 08, 2017 5:30 PM to 8:30 PM
Topic: Not Set
With average computer skills and a little help from our instructor, you can build your own business website using a free online program called WordPress. This three class series will teach do-it-yourself website building using the Mayland computers. Class one will introduce the website building process and notify students of items needed to build a marketable business webpage. In classes two and three, students will learn about search engine optimization as they work on their website under the guidance of the instructor. The goal of this series is for attendees to build a functional business website. This class series will fill up fast so sign up today!
Speaker: Wall
Tuesday, August 08, 2017 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Learn how to emphasize your competitive advantage by describing who you are and what you do. Gain communication strategies that will impress potential prospects and close deals!
Speaker: Collins
Wednesday, August 09, 2017 12:00 PM to 1:00 PM
Topic: Marketing and Sales
Social media marketing is used in most every business. Make sure that you are doing it right in this information packed hour. Sponsored by Mitchell County Chamber of Commerce and Mayland SBC! Location to be determined.
Speaker: Morris
Thursday, August 10, 2017 5:30 PM to 8:30 PM
Topic: Marketing and Sales
With average computer skills and a little help from our instructor, you can build your own business website using a free online program called WordPress. This three class series will teach do-it-yourself website building using the Mayland computers. Class one will introduce the website building process and notify students of items needed to build a marketable business webpage. In classes two and three, students will learn about search engine optimization as they work on their website under the guidance of the instructor. The goal of this series is for attendees to build a functional business website. This class series will fill up fast so sign up today!
Speaker: Wall