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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    
Thursday, February 22, 2018 6:30 PM to 8:00 PM
Think consumers are the only victims of fraud? Think again! Every year, thousands of small businesses find themselves targets of scams and deceptive sales practices. Scams include phony invoices for unordered products, fake online advertising, phone fraud, and more. Scammers go to great lengths to duplicate letterhead and create phony websites in efforts to scam small business owners. Learn how to identifying suspicious activity, ask the right questions, and do your research. Security breaches and malware can affect customers and the small business. A speaker from the Better Business Bureau will discuss popular small business scams and the importance of protecting sensitive information.
Speaker: Claire Abshire
Thursday, April 05, 2018 6:00 PM to 9:00 PM
eBay can be used to start a home based business, add to the bottom line of a brick and mortar business, and also to test out products in the marketplace for entrepreneurs. You will learn multiple real world ways to make money safely on eBay. Paypal, eBay videos, research listings and setting up a listing are just a few of the many topics to be covered. You’ll be inspired to get going on eBay after attending this session.
Speaker: Martin Brossman
Tuesday, April 17, 2018 6:00 PM to 9:00 PM
Whether you are looking for a business to start, or are already in business and want to expand, Amazon is the opportunity you need to explore. In this training you will learn the basics of how to start selling on Amazon. This session will cover: * What you need to get started How much it will cost * How to choose the proper account type * How to run an online business without filling your house with stuff * How to sell online without even going to the post office * How to make Amazon and eBay platforms work together
Speaker: Martin Brossman

Start-up Assistance

Thursday, January 18, 2018 6:30 PM to 8:30 AM
This might be the best time in decades to start a business. What would be the best small business for you to start right now? Would a business bring in extra income or provide a job? Join us and help get your questions answered. The program will focus on four areas: * How to create a business idea that fits you * Businesses you can start for on a limited budget * “Hot” businesses that will grow in coming years. The program will list over 30 types of businesses with growth potential. * 5 easy-to-use steps to starting a business If you think the time is right for you to start a business—you’re right! This program will help you get started in the right way. Presenter Mike Collins, president of The Perfect Workday Company, is one of the most frequently featured business seminar presenters in the Southeastern United States. He is the author of four books and hundreds of business articles in publications such as Newsweek, American Banker, BUSINESS: North Carolina and Triangle Business Journal.
Speaker: Mike Collins P. Killette
Thursday, February 01, 2018 6:00 PM to 9:00 PM
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Tuesday, February 20, 2018 6:00 PM to 9:00 PM
This session will help you grasp the foundation needed and steps to take in exploring the business side of owning a child care or group home. Topics covered include locating statewide and free resources available, training and technical assistance providers, determining costs and profitability, and understanding the lending process.
Speaker: Teresa Scarlett
Tuesday, May 01, 2018 6:00 PM to 9:00 AM
Creating something with your own two hands is exciting, and so it is with creating a business! Before you jump right in, join us for this session that will help you uncover the steps you need to succeed. You will learn how to uncover business opportunities that fit your skills and talents, the resources needed to get off the ground, regulatory issues, testing the concept, and funding.

Business Basics

Thursday, December 07, 2017 6:00 PM to 9:00 PM
Craft beer is a fast-growing business. Learn what it takes to develop a successful microbrewery business from two experts in the field. Attorney, John Szymankiewicz, wrote "Beer Law: What Brewers Need to Know" and is the founder of The Beer Law Center. Four of John's books will be given in a drawing at this seminar! Audra Gaiziunas, co-facilitator, served as Dogfish Head's Controller and Mother Earth Brewing's CFO, until launching Brewed For Her Ledger LLC, in 2013. As a fractional CEO/CFO for craft beverage, Audra has served 110+ brewery and cider clients from coast to coast in the areas of strategic finance, accounting information systems, marketing management, and strategic operations. 70% of her clients are startups.
Speaker: John Szymankiewicz with Audra Gaiziunas
Thursday, February 08, 2018 6:00 PM to 9:00 PM
A business plan can be the most important tool a small business owner needs. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

Managing a Business

Friday, January 12, 2018 12:00 PM to 1:15 PM
Where will you and your business be on January 1, 2019? Did you reach the goals you set? This seminar will provide you with practical techniques that you can apply to become more effective in achieving your goals. A simple process for digging out from under the paperwork, tackling the e-mail avalanche and moving you closer to a work-life balance will be covered.   Attend this session and leave with: · An extra hour a day · A plan with a purpose and purpose with plan · Strategies for dealing with difficult people · A system to set and track priorities, so you can meet deadlines · Practical techniques for working through crisis and conflict Lunch will be provided.
Speaker: Mike Collins
Friday, March 09, 2018 12:00 PM to 1:15 PM
It is a known fact that developing quality relationships is an essential element of building and sustaining a successful business. Unfortunately, if you are not careful, those same relationships can be the primary cause of your business’ demise. Learn the common mistakes that business owners make while networking and building collaborations which can be detrimental to their business and brand. Also, discover 3 keys to building quality and lasting relationships that will not only help your business to grow but will also sustain it for years to come. Objectives: By the end of this session attendees will be able to: • Understand the importance of building strong collaborative relationships. • Identify the key factors of relationship building. • Define the 6 main types of relationships and the role that each play in your life and business. • Understand the importance of developing strong lasting relationships as it relates to sustainability of business. • Identify common mistakes of networking and how each can deter you from obtaining optimal success. • Identify 3 key elements using Dr. Tiffany’s POWER Principle™ which can help you improve your ability to network effectively and avoid common pitfalls. Lunch will be provided.
Speaker: Dr. Tiffany Lowe-Payne (Dr. Tiffany)

Customer Relations

Thursday, April 26, 2018 6:00 PM to 9:00 PM
As a former Disney Hotel leader and known throughout the U.S. as the Ex-Disney Guy, the instructor shares his incredible experiences and 25 years of proven success strategies to help business owners create a "Magical Customer Experience" in their business. Learn secret success strategies to attract more customers, build brand loyalty for life, beat out your competition and transform your business into a Disney-like culture. A MUST program if you are serious about having a successful business and surviving in today's competitive environment!
Speaker: John Formica

Business Accounting and Budget

Tuesday, April 10, 2018 6:00 PM to 9:00 PM
This seminar will teach attendees how to get the most out of QuickBooks for their business. You will learn the basics to better understand your financial data. Topics include how to set up your business, create invoices, pay bills, reconcile bank accounts, and create reports. Topics include: -QuickBooks screens and preferences -Setting up a company file -Customizing forms -Setting up customers -Creating invoices, receiving payments, making deposits
Speaker: Jess McLamb
Tuesday, April 24, 2018 6:00 PM to 9:00 PM
This seminar will teach attendees how to get the most out of QuickBooks for their business. You will learn the basics to better understand your financial data. Topics include: -Entering and paying bills -Entering manual checks and debit card transactions -Entering credit card charges -Reconciling bank, loan and credit card accounts -Creating reports -Backing up your file You must have attended Part I to be entered into Part II, or have a basic working knowledge of QuickBooks.
Speaker: Jess McLamb

Tax Planning

Friday, December 08, 2017 9:00 AM to 4:00 PM
This seminar will teach attendees how to get the most out of QuickBooks for their business. You will learn the basics to better understand your financial data. Topics include how to set up your business, create invoices, pay bills, reconcile bank accounts, and create reports.
Speaker: Jess McLamb
Friday, January 19, 2018 2:00 PM to 4:00 PM
Attend this session and you will save time and money in learning the important aspects of sales and use tax. Essential information to guide you through registering for a sales and use account, learning about the most common types of sales and use taxes collected, and preparing as well as filing a sales and use tax return will be provided by a North Carolina Department of Revenue representative. Leave this program with an understanding of the tax requirements for North Carolina and Nash County, as well as how e-commerce affects sales and use tax. Participants will be provided with detailed reference materials.
Speaker: Rhonda High
Tuesday, March 06, 2018 6:00 PM to 9:00 PM
Do you know your product or service upside down and backwards, but the numbers just drive you up a wall? This seminar will help you understand the difference between cash basis and accrual basis of accounting and single versus double entry bookkeeping. We’ll talk about calculating and recording payroll taxes and sales tax and you’ll get hands-on experience in preparing financial statements, including cash flow, income and expense statements, and balance sheets.
Speaker: Jess McLamb

Marketing and Sales

Thursday, November 30, 2017 6:00 PM to 9:00 PM
Are you running out of ideas for what to do with your art? Come to this fun, invigorating seminar and get a taste of thirty-three free or low-cost ways you can get your art out there, get it seen, and get it sold! Be sure to bring some of your art along too so we can brainstorm what will work best for you and your particular talent/medium.
Speaker: Dr. Barnsley Brown
Thursday, January 25, 2018 6:00 PM to 9:00 PM
Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. This intensive seminar will help you get the data you need to test the feasibility of a new business, find the competition, and uncover potential customers interested in your product or service. Attendees will be shown how to use free and reliable information resources, including demographic information, marketing forecasts, and social media. The information in this workshop is organized to help you fit it neatly into your overall business and marketing plan. Topics covered: * Marketing plan components * Finding and using demographic data * Estimating market size and market potential from census data * Tracking prospects and customers * How to use simple analytics to collect prospect information * How to use social media to conduct market research * Assessing the competitive environment * Making good pricing decisions * Developing promotional campaign based on research
Speaker: Annette Dunlap
Thursday, March 01, 2018 6:00 PM to 9:00 PM
Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results. You will also learn about free resources to help your social media posts stand out and get noticed, as well as help you do more in less time.
Speaker: Melanie Diehl
Thursday, March 15, 2018 6:00 PM to 9:00 PM
Let the Social Media Gal introduce you to the power of Facebook ads! You will learn how to find new customers, get more page likes, and increase post engagement with the bottom line of growing your sales funnel. This program is designed to take your business to the next level!
Speaker: Melanie Diehl
Thursday, March 22, 2018 6:30 PM to 8:30 PM
LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. Chances are when people are looking to buy products/services, they might just stumble upon your profile. A good description of what kind of services/products you provide might just help you rope in few leads. In this seminar you will learn how to effectively use LinkedIn to market yourself and your business.
Speaker: Melanie Diehl
Thursday, March 29, 2018 6:00 PM to 9:00 PM
The Social Media Gal will provide you with tips, techniques, and strategies that maximize the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. Bring your laptop or mobile device for hands on learning experience.In this workshop, you will learn how to: * Design a custom email template * Create stand out subject lines and creative content * Grow and segment your list * Measure your marketing and analyze your results
Speaker: Melanie Diehl
Tuesday, April 10, 2018 6:00 PM to 9:00 PM
There's always plenty of competition in the marketplace. Every business is pushing and shoving trying to become the front runner or enjoy the largest share. Wishing the competition would just go away never works. If fact having them is really good for your business. This presentation helps you find the best ways to face competition and develop your best challenges. Learn not to fear competition and how to deal with it in ways that give your business the competitive advantage!
Speaker: Steve Carver
Thursday, May 10, 2018 6:00 PM to 9:00 PM
Financing continues to be a challenge for many small business owners. Questions range from: -Who will give me money for my business idea and what do they need from me? -How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to cash flowing financing success.
Speaker: Steve Carver
Thursday, May 17, 2018 6:00 PM to 9:00 PM
This workshop teaches the 20 plus ingredients that formulate a successful marketing program for a business. Topics discussed include how much to spend, when to start, targeted advertising, and guerrilla style tactics. Time tested and proven advice about how to make sure ads pay for themselves will be revealed. Explore the many components of an effective marketing plan in this comprehensive seminar.
Speaker: Steve Carver
Tuesday, May 22, 2018 6:00 PM to 9:00 PM
Finding resources can be a little like fishing. You need to know where to cast your net. Do you know where to find free or low cost resources to help you start or grow a business? There are templates, tools, and resources available, so why reinvent the wheel? Attend this session and leave with a full tool kit!

Government Contracting

Tuesday, November 28, 2017 6:00 PM to 9:00 PM
Attend this offering to increase your understanding of the proposal development process and learn how to determine if Government procurement is a good fit for your business. Upon completion of this program, attendees will be able to develop a competitive response to a federal solicitation. Topics covered include: - Reading and understanding a Request for Proposal (RFP) or Request for Quotation (RFQ) - Selecting a proposal development team - Proposal development team for writing a RFP and a RFQ response - Developing a proposal schedule - Developing a compliance matrix - Developing a proposal outline - Responsiveness and compliance Facilitated by a Business Development Specialist, NC Military Business Center, with emphasis on proposal submission requirements and what to include in the proposal.
Speaker: Boyce Haywood