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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    
Tuesday, September 27, 2016 6:00 PM to 9:00 PM
Want to learn proven, practical methods to grow and market your business in a small town? In this seminar, you'll learn why branding and credibility marketing are so vital to becoming known in your community and you'll come away with concrete feedback and tactics to help you do both successfully. As a bonus, you'll learn Dr. Barnsley's secret marketing tips that help you think big in your small town!
Tuesday, October 04, 2016 6:00 PM to 9:00 PM
Hootsuite is a program that can be utilized to manage your social media accounts in one place. In Hootsuite Part I you will gain a foundation with a basic overview of the program and receive instruction on how to create a social media marketing plan for your business. You will also learn different ways that a company can cultivate an online image such as How to Articles, Industry Updates, Promoting Specials and Sales, Providing Coupons and Deals, Celebrating Company Anniversary's, Community Activities, Showcasing Company Culture etc. Hootsuite Part II will execute your plan.
Wednesday, October 12, 2016 6:00 PM to 9:00 PM
Hootsuite Part II builds on Part I and is hands on seminar that allows participants to setup their accounts in the classroom. (You CAN attend this seminar without attending Part I, however Part I is highly recommended). There will be a brief review of Part I followed by setting up your account using Hootsuite. This includes: how to add social media accounts to Hootsuite, introducing participants to the dashboard, and to tabs, streams, and applications that can be added to Hootsuite. Participants will walk through composing a message, assigning the message to different social media, attaching pictures, links and tags as well as using Hoolet Hootsuite Mobile, Keyword and Hash tag searches. Note: participants may need to bring their laptops or tablets to the seminar.

Start-up Assistance

Tuesday, October 18, 2016 6:00 PM to 9:00 PM
This three hour seminar is designed to give you basic knowledge of starting a Group Home. The subject matter that will be covered is how to work with state and local governments, how to find a good location, how to evaluate a house as a group home, how to find startup money, what to expect in licensing and relicensing processes and how to identify staff including your social worker partner.
Thursday, October 27, 2016 6:00 PM to 9:00 AM
This 3-hour workshop will give you an overall understanding of the steps you need to take to make your dream of owning your own business a reality.
Speaker: Mike Collins

Business Basics

Thursday, November 03, 2016 6:00 PM to 9:00 PM
The business plan is a roadmap for your business whether you’re determining the feasibility for start-up, tracking your progress, planning for expansion, or applying for a loan. This workshop will discuss the narrative and financial aspects of the plan as well as give the student an opportunity to work with actual plans that have been prepared by others.
Speaker: Ruben Gonzales

Financing

Thursday, November 10, 2016 6:00 PM to 9:00 PM
An entrepreneur goes into business to make money. In order to accomplish this goal, it is often necessary to borrow funds. This 3-hour seminar will cover determining how much you need, where the money will come from, the 5 C’s of Credit, and preparing your loan package.
Speaker: Ruben Gonzales

Tax Planning

Tuesday, November 22, 2016 6:00 PM to 9:00 PM
Do you know your product or service upside down and backwards, but the numbers just drive you up a wall? This seminar will help you understand the difference between cash basis and accrual basis of accounting and single versus double entry bookkeeping. We’ll talk about calculating and recording payroll taxes and sales tax and you’ll get hands-on experience in preparing financial statements, including cash flow, income and expense statements, and balance sheets.
Speaker: Jess McLamb
Friday, December 02, 2016 9:00 AM to 4:00 PM
This seminar will teach attendees how to get the most out of QuickBooks for their business. You will learn the basics to better understand your financial data. Topics include how to set your business, create invoices, pay bills, reconcile bank accounts, and create reports.
Speaker: Jess McLamb

Marketing and Sales

Tuesday, October 25, 2016 9:00 AM to 12:00 PM
In this seminar you will get an overall understanding of what Google wants in order for you to be found in searches using inbound marketing methodologies. If you manage your own website, you will be given tips webmasters may not want you to know. If you have a webmaster, you will leave with a list of things to pass along that will give your online presence a boost. Marketing is more than just having a website. You will learn: what signals Google looks for on your website, how to optimize for Google as well as humans, create great content that will attract those customers to you (customers you have identified as ideal for what you have to offer), promoting your content with social media (on which channel is your target market), is your website mobile friendly, and capturing leads from your website. Join us and get your business Google-ized!
Tuesday, October 25, 2016 1:30 PM to 3:00 PM
This is a "Hands-on Lab" Create, verify, and optimize your business listing on Google. You must bring your Google Gmail and password. If you need one go to https://accounts.google.com/signup . Bring your laptop or tablet as you will be able to return to the site for future updates to your business. As a partner of the GYBO(Get Your Business Online) program managed by Google, we will provide a hands on walkthrough of setting up your Google My Business page and touch on the following subjects: Verification, Profile Set Up including Contact Info, Categories, Hours and Introduction, Insights, and Reviews and how to respond. Do you ever receive calls from people claiming to be from Google and want to charge you to get your listing optimized? This lab will do what they are selling in as little as 10 minutes! We will also be able to help if your business is listed with bad information or location.
Speaker: Sandi Sturm, Inbound Marketing Specialist, Inbound Train and Wayne Sturm, 360 Tennessee
Monday, November 07, 2016 6:00 PM to 9:00 PM
This seminar will introduce participants to the ten needed slides when preparing an "elevator pitch" for their business or for developing a business idea through presentation. It is excellent for an entrepreneur looking to crystalize their Business Plan or an owner looking to expand or explain their idea to investors.
Thursday, November 17, 2016 6:00 PM to 9:00 PM
This seminar covers tips for prospective and existing business owners on how to learn more about customers, competitors, and overall market opportunities. In addition to defining a target market, you will learn the 4 components of the marketing mix and inexpensive and effective market research design.
Speaker: Mike Collins