Marketing SBA Learning Center content...

Marketing

Sales: A Guide for the Small Business Owner

 

You have a great product or service. Now you have to sell it. This course will give you an overview of sales plans and other tools to get your product or service into your customer/consumer’s hands.

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Competitive Advantage

What sets you apart from your competition? Learn how to get a competitive advantage with this course. Learn how to brand, study your competition, identify customers and their preferences, and create pricing strategies. Leverage the uniqueness of your business to create a real competitive advantage.

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Market Research

You have a great product or service, but who are your customers and how can you reach them? This course will give you an overview of how to identify your customer and how to market to them.

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Marketing 101: A Guide to Winning Customers

This course is designed to provide a basic overview of marketing. It is a practical program with real-world examples and helpful tips. The course is directed to small business owners who are interested in reaching a broader customer base.

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Understanding Your Customer

Knowing your customer is a vital part of effectively selling your product or service. This course will introduce you to tools and resources that will help you understand your customer and increase sales.

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