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Marketing Your Art or Craft

Oct
28
2015
Wed 6:00 PM to 9:00 PM

Marketing Your Art or Craft If you are a working artist or craftsman, like it or not, you are a business owner and you have a brand. Are you happy with your brand? Is your brand generating the income you want and need? Learn how the marketing research process can help you make informed decisions as you develop a workable set of goals, objectives, strategies and tactics to create a truly memorable brand that authentically represents you and your art or craft. Learn the tools of the trade to successfully promote your art locally, regionally and beyond. Advanced marketing strategies will be explained, including networking, publicizing, exhibiting, social media marketing, developing websites and blogs and making the most of online sales websites like Etsy. Learn how to put it all together to create a faithful following for you and your art or craft. Learn how to use these concepts to generate growth in both your sales and your income. Marla Coulthard has been a very successful entrepreneur for over 30 years and she has a lot of experience with artistic business ventures. She can share a great deal of practical knowledge and important insight to help you market your art. Instructor: Marla Coulthard Date: October 28 Time: Wednesday, 6:00 PM – 9:00 PM Fee: Free, Building 100, Room 136


Fee: No Cost

Phone: 910-898-9682

Location

Montgomery Community College Small Business Center
Workforce Center, 135e
1011 Page Street, Troy, NC 27371
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