Search Engine Marketing-Retargeting, Geofencing & Keywording

Welcome to the culmination of our workshop series with Week 5: Search Engine Marketing-Retargeting, Geofencing & Keywording, where we bridge the gap between cutting-edge technology and behavioral science to supercharge your marketing efforts. In this session, we'll explore how behavioral science principles can revolutionize your approach to search engine marketing. Dive deep into the world of retargeting, where we'll uncover strategies to engage with potential customers based on their previous online behaviors, effectively guiding them through the purchasing journey. Discover the power of geofencing and how it enables you to deliver hyper-targeted messages to consumers based on their physical location. By understanding the psychology of location-based marketing, you'll learn how to create personalized experiences that resonate with customers in real-time, driving foot traffic and e-commerce conversions.

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

Fee: No Cost