Financial Decision-Making & Pricing Strategy

Welcome to Week 3 of our immersive workshop series, where we dive into the fascinating intersection of Financial Decision Making and Pricing Strategy, infused with insights from psychology and behavioral finance. In this session, we'll unravel the complex web of factors influencing consumer perceptions of value and driving purchasing decisions. Prepare to explore the psychology behind pricing strategies as we dissect how consumers perceive price anchors, reference points, and the psychology of discounts. We'll uncover the cognitive biases and heuristics that shape financial decision-making, empowering you to leverage these insights to optimize your pricing strategy for maximum impact.

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

Fee: No Cost